Antonio Brown is sometimes seen as a me-first kind of player, drawing silly penalties for doing things like running backwards into the end zone.
And he's criticized for being a member of the "Young Money Crew," something that some fans take issue with, especially in 2012, when the team's group of wide receivers - including Brown - didn't perform up to expectations.
But if you had any question about why the Steelers handed Brown a $42-million contract extension after just two seasons in the league, there's a good clue on the team's web site.
Brown told Steelers.com this: "We have a lot of young guys. A lot of guys haven't been around here for the history of this team. I want to make sure guys understand the importance of being here, the tradition that is required from our peers, coaches and everybody inside this building. You have to know the history of something if you are a part of it. You have to know where it started, where it came from and what it's about. You know where you are with it now and where you want it to go. I can help teach guys about that and take that type of approach. Every man has to understand the importance of what the Steelers logo stands for, the men that came before us and wore that jersey, and we have to understand the importance of it, be humbled by it and work with that mentality."
Now, some might think that Brown is talking just to talk. But he truly means that. When the Steelers say that Brown's work ethic is second to none, they mean it. He is a tireless worker, and he really wants to be the best receiver in the NFL.
An ankle injury derailed Brown's season in 2012, limiting his effectiveness. But you can bet that will drive him in the offseason to work even harder to make it back to a Pro Bowl.
Does he still have some "look at me" moments? Sure. But I think they are born more out of excitement than they are planned outbursts like previous "star" receivers such as Terrell Owens.
He will be an excellent tutor for whatever young receiver the Steelers add in this year's draft.